Thursday, 29 January 2009

In a hurry to Innovate? Slow down.

There's an interesting article in DesignMind this month on titled Slow Innovation. IN it the author challenges businesses who are in a hurry to innovate - to slow down. Why? Quite often there are a number of hurdles that need to be overcome, both technical and cultural:



Certainly, time scales are different for different industries, and there may be evidence of innovation happening in faster time cycles because of rapidly improved technologies. But innovation isn’t only about new technology. In fact, it’s mainly about culture. Humans are by nature habitual animals, and it takes a lot to move us off of our habits. Technology may be advancing quickly, but that doesn’t mean humans have the interest or the aptitude to adopt it right away.

Is your business feeling threatened in the current climate? Does it need to innovate? Now is the time to start looking around you, to see where the next disruption is going to emerge. One thing is for sure however, it rarely comes for the current market leaders. You need to look further afield. So if you are working in software development for businesses, it make help to look at what is happening in other areas unrelated to your field - maybe look what is happening in childcare, game theory, or mass transit.


If you don't have one eye on the task at hand, and another on the world around you, chances are you will be at the receiving end of the next disruption, rather than spearheading it.



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