Recently, I've been developing a brand idea for the Creativity Hub with the help of my Rory's Story Cubes. Here is some concept copy that was inspired by using the dice.
The Story so far...
The forces of Change are gathering momentum. Uncertainty, Apathy and Fear continue to grow in strength. They are taking control of our lives, workplaces, schools, universities, communities and governments.
In the face of this seemingly overwhelming force, how can someone like you be expected to navigate the challenges of your daily life, let alone have any kind of impact in today's world? Wouldn't it be easier to just ignore it all and go back to surfing the 'net, retail therapy or drowning your worries in your substance of choice? Do you seek out the latest Guru promising to sort out your life in 5 easy steps? Or maybe you are waiting for a hero more powerful than you can imagine, to rescue you from this mess we call Life?
Well, that hero lies dormant in you, waiting to be awoken. And the world is waiting...
Welcome to the Creativity Hub, powering-up ordinary folk like you, to become Agents of Change, in this great Age of Change. If you want to restore balance to your life, unstick what is stuck in your business, and learn to ride the waves of change in the world, you will need to become adaept at three key skills - to ability to Solve, to Resolve and to Create.
I see the Creativity Hub as a Dojo or base for people who wanting to develop the ability to Solve-Resolve-Evolve. I call these people chAgents (Change Agents).
Visualising the characters
After writing that text, I wanted to visualise the characters. Below you can see a sketch for the 3 heroes - Solver, Resolver and Evolver.
And here are some concept sketches that visualise the abstract challenges we face in our lives and workplace - apathy, fear, guilt and shame.
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